Comparison shopping agents and Czech online customers’ shopping behaviour

Authors

  • Michal Pilik Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlín
  • Petr Klimek Department of Statistics and Quantitative Methods, Faculty of Management and Economics, Tomas Bata University in Zlín
  • Eva Jurickova Department of Industrial Engineering and Information Systems, Faculty of Management and Economics, Tomas Bata University in Zlín
  • Premysl Palka Department of Finance and Accounting, Faculty of Management and Economics, Tomas Bata University in Zlín

DOI:

https://doi.org/10.37335/ijek.v4i2.47

Keywords:

e-commerce, comparison shopping agent, customer review, references

Abstract

The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and services provided more effectively and easily, with the result that home shopping has become ordinary and usual. This paper presents part of a research focusing on online shopping customers’ behaviour in the Czech Republic. The article pertains to comparison shopping agents (CPAs), a tool which provides information to customers and helps find the best offer. The research was conducted on the basis of an online questionnaire available on an internet web page. The main results confirmed a dependency between online purchasing and the use of shopping agents, which are very popular in the Czech Republic. Almost two-thirds of online shoppers use CPAs when they engage in internet shopping. The final part of the paper addresses references and customers’ reviews as an important factor for the selection of online retailer.

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Published

2016-12-31

How to Cite

Pilik, M. ., Klimek, P. ., Jurickova, E. ., & Palka, P. . (2016). Comparison shopping agents and Czech online customers’ shopping behaviour. International Journal of Entrepreneurial Knowledge, 4(2). https://doi.org/10.37335/ijek.v4i2.47

Issue

Vol. 4 No. 2 (2016): International Journal of Entrepreneurial Knowledge

Section

Research

License

International Journal of Entrepreneurial Knowledge (ISSN 2336-2960) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:

  • University College of Business in Prague, Czech Republic
  • University of Entrepreneurship and Law, Prague, Czech Republic
  • School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
  • Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia
IJEK is an Open Access journal and does not charge readers or their institutions for access. 
  • Copyright belongs to the Center for International Scientific Research of VŠO and VŠPP.
  • The publisher, Center for International Scientific Research of VŠO and VŠPP, provides free access policy to the Journal of Tourism and Services.
  • International Journal of Entrepreneurial Knowledge is an open-access journal with CC BY-NC-ND licensing policy which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author. This is in accordance with the BOAI definition of open access.